CAPSTONE AGENCY
Capstone Agency, named Top Student-Run PR Firm by PRSSA (2016, 2018, 2020), is a nationally affiliated, integrated communications agency comprised of premier students at The University of Alabama.
Account Executive (2020-2021)
Alabama Power Client Team
Promoted to account executive after one year, I:
• Developed a 40-minute virtual PowerPoint presentation to 13 Alabama Power executives and employees to showcase Capstone Agency’s campaigns’ outputs and achievements.
• Coordinated a seven-minute video to visually summarize the success of Alabama Power and Capstone Agency’s five-year partnership.
• Enhanced virtual operations for client team members by restructuring meetings to include professional development segments that allow individuals to share knowledge and improve their public speaking skills.
Work
Five-year Celebration Video
Approvals Board and Campaign Plan
Project Management experience with Monday.com
Summer Internship (2020)
Managed Alabama Power summer relations and rebranded The Plank Center’s handouts on InDesign.
Work
Baker’s Dozen Guide For PR Students
Message Card
Professional Commandments
Assistant Account Executive
(2019-2020)
In Fall 2019, I was selected to serve as an AAE for the Alabama Power client team. During my first year working on the WhatPowersUA campaign, I worked with our strategy, creative content, copy, and media departments to:
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Achieved media coverage in 3 major Alabama cities, totaling 69,000+ views in February 2020.
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Consolidated applications for the Fortune 500 company’s 2020 innovation grants by 77%.
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Organized a photoshoot obtaining 75+ high-definition images for an ambassador program prototype.
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Stimulated brand recognition by 11% through survey distribution in Fall 2019.
Work
Partnership Celebration Book
Content Calendar
2019 PRCA Medallion
Client Call Agenda
